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A new Big Brother-themed bingo website has been launched today by gaming company 888.com in partnership with Channel 5 and Endemol.

BigBrotherBingo.com offers users over the age of 18 the chance to win cash as well as prizes including VIP tickets to eviction nights, and money-can’t-buy items such as props used in challenges on Big Brother.

It also offers a community where players can discuss the show and vote in related polls.

Julian Van Der Meer, Managing Director of Endemol Games UK, commented: “Big Brother fans love to immerse themselves in the show via its many different platforms and this deal with 888 and Channel 5 offers another exciting and entertaining way for them to do so.”

Agostino di Falco, Channel 5′s Partnerships Director said: “This deal with 888.com and Endemol enables Channel 5 to show how we can create strong partnership deals that offer incremental value to the advertiser.”

Maurice Karpes, 888.com’s Vice President of Bingo Marketing adds: “The opportunity to offer the Big Brother brand to our online bingo fans is a perfect match, we are building an offering that truly takes online entertainment to the next level.”

Big Brother Bingo is the latest in a string of commerical deals the broacaster has secured for Big Brother. Bookmakers Coral recently agreed to become show’s official betting partner, while Plusnet replaced Freederm as the show’s official sponsor earlier this month.

Domino’s offered eviction night pizza deals last year, while films Touchstone Pictures and Paramount Pictures promoted their films with product placement in the last series.