Celebrity Big Brother’s Year Of The Woman starts with ratings lows

Launch scrapes 2million - and first highlights show one of least watched ever
6 comments - Posted on January 4 2018 at 04:36pm

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The all-female launch line-up has failed to prove a draw for Celebrity Big Brother 2018, with the ‘Year Of The Woman’ series kicking off with the show’s lowest ratings to date.

Tuesday’s live special saw only female housemates enter the house, in a twist marking the centenary of women’s suffrage in the United Kingdom.

It was a noticeably different line-up, featuring unexpected names – including former Conservative politician Ann Widdecombe and inspirational policewoman Maggie Oliver – alongside the usual models and reality stars.

However, the twist has so far failed to translate to ratings success. The 90-minute episode attracted an overnight average of just 2.07million viewers (a 10.5% audience share) to Channel 5, including +1.

Celebrity Big Brother 2018 eye flash teaser trailers

This makes it Celebrity Big Brother’s second-lowest rating launch overall, and the lowest-rating launch ever for a January series, down 250,000 viewers on last year’s ‘All Stars’ and ‘New Stars’ edition.

However, it was up on the 1.80million that tuned in for the start of the last summer edition in August.

The peak audience came at 10.10pm, when 2.48million (14.1%, including +1) saw the arrival of Coronation Street icon Amanda Barrie.

Competition in the 9pm hour wasn’t particularly strong: BBC One came out on top with the latest episode of drama McMafia, which had 4.84million viewers.

CBB fared even worse yesterday, with the first highlights show attracting just 1.4million viewers (6.5%), almost 700,000 less than the launch – making it one of the show’s least-watched weekday episodes ever.

Celebrity Big Brother 2018 eye logo

The numbers are worrying, as Celebrity Big Brother’s future is thought to be hanging in the balance, with Channel 5 currently considering whether or not to renew the show.

Just two years ago, CBB’s Winter edition was noted as C5’s best performing show of the year.

However, both the Celebrity and ‘civilian’ editions of Big Brother suffered severe ratings crashes in 2017, and in August, C5 boss Ben Frow admitted he’d be “happier” if the channel didn’t air the long-running reality show.

2018 is the last year remaining on C5’s current contract with production company Endemol Shine UK, which expires after the upcoming summer run.

Celebrity Big Brother: Year Of The Woman continues nightly on C5. The men will arrive during a live special on Friday, with footballer John Barnes confirmed as the first male contestant.

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6 comments on this article

  1. mike new says:
    Thu 04 Jan Reply !

    Change the presenter of BBBOTS and some of the panelists and you might notice a difference. It is the same muppets in the audience who just want to be seen on TV.
    Probably better off just changing the whole lot and format.
    Viva Emma.

  2. Brekkie says:
    Fri 05 Jan Reply !

    C5 have never particularly cared about quality or falling ratings so I suspect like The X Factor it’ll be renewed but with budget cuts which might see the end of BOTS, though I’d predict Dylan stays and Emma goes.

  3. Brekkie says:
    Fri 05 Jan Reply !

    Dylan is Rylans Welsh cousin obviously.

  4. mike new says:
    Fri 05 Jan Reply !

    They really are scrapping the barrel with dork Andrew.

  5. mike new says:
    Sat 06 Jan Reply !

    I didn’t realise Essex had a population of 2 million.

  6. Argyll says:
    Sat 06 Jan Reply !

    Can producers not find a different audience for BBots sick to death seeing the same boring loud mouths ….its awful. No wonder ratings are falling the whole set up is dreadful.I will no longer watch it……panel shocking too. :down: :down: :down:

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