Big Brother costing Channel 5 £40million per year

- Posted on March 23 2015 at 07:36pm

Big Brother 2014: Power Trip stage

Channel 5 is paying production company Endemol Shine UK £120million for its latest three-year deal for Big Brother, it is claimed.

Last week the broadcaster announced that it will continue to broadcast one civilian and two Celebrity series of the show a year after securing the rights until the end of 2018.

According to CampaignLive, the agreement will cost C5 £40million per year, out of its annual programming budget of around £200million. This is line with recent reports, which have suggested that Endemol charges £20million for one regular series.

Meanwhile, the trade magazine suggests that negotiations over the new contract lasted as long as nine months, while chiefs at Viacom – the American media giant that bought C5 last year – carried out an assessment on how Big Brother performs.

They concluded that the reality format is of great value to the network, having helped it grow its audience shares and attract multi-million pound partnerships with big name brands.

Agostino Di Falco, C5’s deputy commercial sales director, told the CampaignLive: “Celebrity Big Brother is a commercial powerhouse, unrivalled in British TV in its scope for imaginative commercial partnerships.

“The sheer breadth and variety of brands that have partnered with Big Brother over the years demonstrates the inventive opportunities for integrating brands within the show.”

Freederm, Plusnet, Dreams, Supercasino and Gumtree have all been headline sponsors of the show since it moved to C5 – while product placement partners have included Domino’s,, Ocado, L’Oreal, Ribena, Aquafresh, Maximuscle and Microsoft.

There have also been tie-ups with movies Fright Night, Dawn of the Planet of the Apes, and Paranormal Activity III – the latter of which held its UK premiere at the Big Brother house.

C5’s last publicised deal for Big Brother expired at the end of 2014, although it quietly ordered another full run for this year – not included in the three years covered by last week’s announcement – while talks were ongoing.

bbspy recently learned that bosses are planning to launch the sixteenth civilian run in early May, in order to widen the gap between it and the next summer Celebrity edition.

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