The first television advert for Celebrity Big Brother 2014 has aired on Channel 5 tonight, showcasing the new pink and gold camera eye logo.
The ten-second clip follows the same format as the teasers for the last two series, with the eye swivelling in to view as the show’s narrator Marcus Bentley announces the launch date.
It comes after the promotional campaign was launched with a double-page press advert in the Christmas issues of magazines OK! and Star featuring hosts Rylan Clark and Emma Willis.
Celebrity Big Brother returns on Friday 3rd January at 9.00pm.
Watch the new Celebrity Big Brother teaser advert below: