Celeb BB 2014 final more watched than its launch
The ratings success of Celebrity Big Brother 2014 has been topped off today with the latest official figures, which reveal that its final was more watched than its launch show.
Previously, overnight data confirmed that CBB13 had trumped CBB8 to become Channel 5′s most watched run to date, with a series average of 2.49million viewers.
However, it has performed even better in official ratings – the last of which were released today – that account for additional factors such as recordings and repeats.
According to details from the Broadcasters’ Audience Research Board (BARB), CBB13 has a consolidated average of 3.04million viewers (including Channel 5′s +1 service).
Channel 4′s final Celebrity edition was the last to top 3million, racking up 3.37million in 2010.
Meanwhile, the CBB13 final – which saw Jim Davidson being crowned the winner – has a consolidated rating of 3.71million, up 20k on its launch rating of 3.69million.
This makes it the first series of Big Brother UK whose final was more watched than its launch by any measure since Big Brother 7, which aired in 2006.
Yesterday it was claimed Benefits Street ‘star’ White Dee has been offered £60,000 to take part in the next Celebrity Big Brother, which airs after the fifteenth civilian edition this summer.