Exclusive: Celebrity Big Brother 2014 to be extended
Channel 5 is planning to extend Celebrity Big Brother 2014 beyond its currently scheduled end date, bbspy has learned.
Last week the broadcaster announced that the series would come to an end after 22 days on Friday January 24th, with Emma Willis crowning the winner in a 90-minute live show.
However, insiders have told bbspy tonight that bosses are now planning a four-day extension, which would see it end on Tuesday January 28th.
This is due to ratings success, with the first week of the current series having averaged 2.48million viewers in overnight ratings – up around 190,000 on last January’s edition.
TV critics have also praised it, with The Mirror’s Ian Hyland writing: “I’m not prone to exaggeration but… This is the best first few days of CBB ever.”
The extension will make CBB13 the joint second-longest Celebrity series with CBB5 on 26 days. Both are beaten by CBB7 – the final run to air on Channel 4 – which lasted 27 days.
Barring a last-minute u-turn on the decision, it is set to be officially confirmed tomorrow.