Big Brother 2017 launch just beats Love Island in ratings

But ITV2 claimed victory with 16-34s - while BB had least watched start ever
2 comments - Posted on June 6 2017 at 11:46am

Channel 5 logo - Big Brother 2017

Big Brother 2017 narrowly won its first ratings clash with Love Island last night – but it had the show’s least watched live launch ever, and lost in the key youth demographic.

The reality rivals are squaring up for another intense war this summer, which kicked off last night when the first episodes of their new series overlapped.

BB just won the overall battle in the overnight ratings, averaging 1.32million viewers (6.7%) and peaking at 1.66million (8.3%) – while Love Island averaged 1.25million viewers (6.5%) and peaked at 1.49million (7.3%, all numbers inc. +1).

However, Love Island claimed victory in the advertiser-friendly youth demographic. Over half its audience – 640,000 – consisted of 16 to 35-year-olds, compared to BB’s 345,000.

It was also Big Brother’s lowest rating launch ever, down a whopping 280,000 viewers on last year.

ITV2 Love Island logo

The two-hour opener may have been harmed by Channel 5’s last-minute decision to move its start time to 8.30pm.

While the move gave BB a half-hour head start on Love Island, it also put the show up against Monday’s second instalment of ITV soap Coronation Street, which had 6.68million viewers (31.4%).

Big Brother and Love Island have been pit against each other since 2005, but their rivalry intensified last year, when the latter’s ITV2 revival began beating BB for the first time ever.

This year the two shows should avoid clashes between Mondays and Thursdays, when C5 is expected to air Big Brother at 10.00pm, while Love Island goes out at 9pm, as it does throughout the week.

However, BB’s live evictions will remain at 9.00pm on Fridays – while C5 has also confirmed that its first weekend highlights shows will run at 9pm this Saturday and Sunday.

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2 comments on this article

  1. DannyS says:
    Wed 07 Jun Reply !

    No surprise the ratings have dropped for the younger audience. What the producers can’t seem to interpret is that the younger/committed fans don’t want to see basic ‘wannabes’ with agents. Furthermore, the civilian series is supposed to be for everyday people to audition, not to be recruited by the producers.
    The general consensus is that fans want everyday people of varying ages, races, ethnicity, sexualities, etc. If producers really wanted to improve ratings, then they would take a page from Channel Fours BB (specifically BB6, BB7, and BB8) which had the most diverse casts in UK history.

    Another disappointing start to BB :cry:

  2. Cathy says:
    Sun 11 Jun Reply !

    Time to pull the plug on big brother and put it out of its misery. Really scraping the bottom of the barrel now!

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