Big Brother 2017 launch date confirmed, clashes with Love Island

  • Two-hour show on Monday 5th June will compete with ITV2 rival's return
  • Last-minute time change to 8.30pm also puts BB up against Coronation Street
1 comment - Posted on May 24 2017 at 05:40pm

Big Brother 2017 eye logo - 'United Kingdom of Big Brother'

Channel 5 has confirmed the Big Brother 2017 launch for Monday 5th June at 8.30pm – meaning it will go head-to-head with arch rival Love Island‘s return, as well as Coronation Street.

The broadcaster announced the launch date this afternoon, with host Emma Willis opening the ‘United Kingdom of Big Brother’ and welcoming its inhabitants during a 2-hour live special.

Meanwhile, ITV2 will air the first episode of Love Island‘s fifth run at 9pm.

Preliminary schedules had Big Brother down to begin at 9pm as recently as last night, but C5 moved it to 8.30pm this afternoon, giving it a half-hour head start.

However, the last-minute change has created a new problem, as it will now also go against ITV’s hugely popular soap Coronation Street, which airs at 8.30pm.

The move is highly unusual as it means the first half hour of the launch will air before the 9pm watershed, forcing bosses to censor bad language.

Big Brother and Love Island have been engaged in a ‘ratings war’ since 2005 – but it took a new turn last year, when they regularly aired against each other, and the ITV2 show began beating BB on certain nights for the first time ever.

Clashes should be avoided between Mondays and Thursdays in future weeks, as C5 is expected to air BB highlights at 10pm on weeknights, an hour after Love Island.

However, live evictions remain at 9pm on Fridays, and weekend plans are unclear.

Catch up with the latest on Big Brother 2017:

Big Brother will face a further challenge in its first week from the snap general election recently called by Prime Minister Theresa May.

BB will air at 10.00pm on ballot day, Thursday 8th June – the same time that polls close across the country, and other channels will begin rolling news coverage of the results.

Chiefs may have deliberately chosen an election week launch, as this summer’s Big Brother has a political theme, featuring housemates from various backgrounds giving us an ‘alternative look at Britain’.

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1 comment on this article

  1. margaret fagan says:
    Thu 25 May Reply !

    come on i want news on bb please

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