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Big Brother 2017 heralds British ‘culture clash’ with new eye

  • New 'United Kingdom of Big Brother' logo based on Union Jack flag
  • C5 says show will return to social experiment roots for 'alternative look' at UK
- Posted on May 11 2017 at 08:00am

Big Brother 2017 eye logo - 'United Kingdom of Big Brother'

Big Brother UK is tackling the tense political climate for its 2017 series, with an eye logo based on the British flag – while Channel 5 has promised to return the show to its social experiment roots as viewers are welcomed to the ‘United Kingdom of Big Brother’.

Following a year of “political upheaval” in the UK, bosses have again turned to the Union Jack as the theme for the latest redesign of Big Brother’s iconic eye.

A multicoloured version of the flag forms the basis of the motif, alongside press cuttings headlined with BB keywords, such as ‘Evict’ and ‘Diary Room’.

Big Brother 2017 eye logo close-ups
Close-ups of some of the imagery in the Big Brother 2017 eye

It is covered with symbolic imagery, ranging from British emblems – such as a red telephone box and the gates of Buckingham Palace – to provocative messages, including a placard reading: ‘We are all immigrants’.

A polling station sign can also be seen, with the new series set to begin at around the same time as Brits go to the polls for the snap general election recently called by Prime Minster Theresa May.

Similarly to CBB13, the centre of the eye comprises one of Big Brother’s trademark hothead cameras, as used in the house.

This is the second eye logo in less than two years to feature the Union Jack. It was combined with America’s ‘Stars and Stripes’ flag for the ‘UK vs. USA’ edition of Celebrity Big Brother in August 2015.

Celebrity Big Brother summer 2015 UK vs. USA eye logo
The eye for the summer 2015 ‘UK vs. USA’ edition of Celebrity Big Brother, which also features the Union Jack flag

The political theme will spill over in to the show itself. Bosses claim it will involve “a selection of people from a range of backgrounds”, giving us an “alternative look” at modern Britain in a “must-watch culture clash”.

However, for fans, the most interesting part of the first announcement for the new series is C5 promising it will be a “social experiment”.

A promotional blurb released today reads as follows:

This summer, Big Brother presents a must-watch culture clash of modern Britain. At a time of political upheaval and tough questions about unity in the UK, Big Brother brings you an alternative look at Britain.

Join presenter Emma Willis at the grand live launch to witness these highly anticipated selection of housemates enter the iconic house. Big Brother is all set with a whole new series of tasks, twists and surprises to bond, divide and entertain the housemates and viewers alike.

Standby for a very British summer of contrasts, conflicts and collaboration…and more fireworks than you could imagine, as a selection of people, from a range of backgrounds, come together in the ultimate social experiment.

The United Kingdom of Big Brother… and everyone is welcome.

The bold claim is likely to be met with skepticism, as C5’s Big Brother has a reputation for shunning ‘normal’ contestants in favour of reality stars and models.

Last year’s housemates included Alex Cannon and Lateysha Grace – who had previously appeared in reality shows on the broadcaster’s sister network MTV.

When C5 acquired BB in 2011, its then-boss Jeff Ford denounced the format’s social experiment aspect and said it would become a ‘pure entertainment’ show.

What remains unclear is whether this year’s series will feature a pairs twist. For the first time ever, hopefuls had to apply with a partner during this year’s auditions – although it was stipulated that the duos could be broken up.

Big Brother 2017 begins on Channel 5 early next month.



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