Online grocery retailer Ocado has signed a six-figure deal to become the official shopping partner of Big Brother 2013 Secrets & Lies.
According to CampaignLive, the arrangement will see Big Brother ditch the traditional blackboard and chalk shopping list for the first time, with housemates now set to order their shopping on an Apple iPad tablet computer.
It will also see Ocado’s role in the series promoted on Channel 5′s online and social media platforms, as well as the broadcaster’s sister newspaper The Daily Star.
Ocado’s co-founder Jason Gissing said: “We launched Ocado in 2000, the same year that ‘Big Brother’ first hit our screens and we’ve delivered over 35 million orders since, as more and more people join the internet revolution and make the life changing move to online grocery shopping at ocado.com.
“Housemates being able to order their weekly shop with just a few taps on an iPad will highlight the benefits of Ocado’s superior service to more people than ever before.”
Agostino di Falco, partnerships director at C5 and The Daily Star’s parent company Northern & Shell added: “Shopping is an integral part of the ‘Big Brother’ experience.
“We’re delighted that the first instalment of our partnership with Ocado sees them delivering groceries to the house.”
Ocado – who are best known for their partnership with supermarket Waitrose – negotiated the deal without the help of third party agencies. They replace Morrisons, who were the show’s official supplier of groceries during last summer’s series.
iPads have a ‘guided access’ mode that restricts the device to one particular app, which Big Brother can use to prevent housemates from contacting the outside world.
Yesterday, C5 officially unveiled this year’s house, featuring a vegetable patch where the group must grow their own food.
Browse pictures of the new Big Brother house below: