Endemol president Tim Hincks has reaffirmed the production company’s commitment to Big Brother, saying it is “utterly central to what we do”.
In an interview with MediaGuardian correspondent John Plunkett, the former Endemol UK CEO said he’d like the show’s lifespan to be longer than that of the Rolling Stones, who are celebrating their 50th anniversary this year.
“If it launched today it would still be a success because it is a very modern format in the way it interacts with social media and technology,” he said. “It has always been ahead of the curve. You can watch Brazilian Big Brother in 3D.
“It’s been around 13 years, which is longer than the Beatles. Can it be around longer than the Rolling Stones? We should be aiming for that.
“Big Brother remains utterly central to what we do and will always be close to my heart.”
Hincks also praised Endemol’s relationship with Channel 5 and its owner, Richard Desmond’s Northern & Shell, and defended Big Brother’s ratings performance in the UK.
“It punches above its weight and Richard Desmond has done exactly what he said he would do, which was get behind it and make it feel like an event. It’s a great partnership,” he added.
Hincks became president of the global Endemol Group last year, but he remains involved in the UK division as its chairman.
Last year’s civilian edition of BBUK averaged 1.8million viewers officially, up on 2011′s 1.6million despite tough competition from the London Olympics.
The fourteenth series begins on Thursday 13th June at 9.00pm with the first of two live launch shows.