Channel 5 has announced that it has signed a new two-year deal with Endemol for Big Brother, keeping the show on air until at least 2014.
The broadcaster moved to extend their contract after their revival of the format experienced ratings success, with last year’s Celebrity Big Brother launch becoming C5′s highest rated ‘commissioned show’ ever.
Their first two Celebrity series averaged three million viewers each, while last summer’s normal run attracted 1.7million viewers and a 54% increase in its timeslots among the key 16-34 year old audience.
Brian Dowling will continue to host the live main shows on C5, while Emma Willis will return with her popular spin-off show Bit On The Side on C5 and 5*.
Jeff Ford, C5′s Director of Programmes said: “We’re hugely excited to have secured the return of Big Brother for Channel 5 which will continue to form a key part our programming schedule.
“The show so far has captivated the energy and vibrancy of the channel and we are looking forward to continuing this successful relationship.”
Nick Samwell-Smith, Creative Director of Endemol subsidiary Initial added: “We are delighted with the success of Big Brother on Channel 5. The show continues to thrive and I’m thrilled to be renewing our partnership with the channel for another two years.”
It is unclear how many series are included in the new deal, but C5 has confirmed that another Celeb BB will air after the upcoming public run, which begins in May.